New Aberdeen Report Provides Roadmap for Companies Seeking to Improve Product Development Processes
Getting the Process Right Leads to Improved Efficiency and Greater Market Success

Andover, MA, October 14, 2008 - Omnify Software, a leading provider of Product Lifecycle Management (PLM) software for electronic, medical, mechanical, and defense manufacturers, today announces the availability of a new study from Aberdeen Group, a Harte-Hanks Company (NYSE:HHS), “Getting the Process Right: A Fresh Look at PLM and Product Development”. The report provides a comprehensive guide to how effective organizational process change can translate into improved product design and development efficiency as well as greater market success.

The report identifies that the driving factors for manufacturers to implement product development process change include time-to-market and cost pressures as well as improved innovation. Successful execution of product development change requires a combination of strategic actions, organizational capabilities, and enabling technologies like PLM. Best-in-Class companies achieve the greatest success by aligning their product development efforts with overall business objectives.

Specifically, report findings show that Best-in-Class companies are:

•  Meeting product launch dates 2.3 times as often as Laggard organizations.
•  Meeting product cost targets 2.1 times as often as Laggard organizations.
•  Meeting product development costs 2.1 times as often as Laggard organizations.

“One of the most compelling findings of this study is that knowledge capture and reuse remains a key differentiator for the Best-in-Class,” stated Amy Rowell, product innovation and engineering research analyst at Aberdeen. “More specifically, our findings reveal that the Best-in-Class are 90% more likely than their Industry Average peers to report having a centralized process in place to manage the capture and reuse of product data and information – a process which has been supported and enhanced by their use of PDM/PLM tools and methodologies. PLM has also helped these manufacturers to excel in several other key areas including the ability to manage and capitalize on product-related intellectual property and the ability to address quality management and regulatory compliance issues more effectively.”

“As stated in the report, PLM technology positions companies well for implementing effective product design and development processes,” stated Chuck Cimalore, CTO for Omnify Software. “Because our PLM solution provides a centralized location to manage product information, streamline processes, and enhance visibility to all aspects of product data, our customers are able to achieve best-in-class operations and meet time-to-market, product cost, and product innovation targets.”

Download a complimentary copy of Aberdeen’s “Getting the Process Right: A Fresh Look at PLM and Product Development” report here.

About Omnify Software
Omnify Software, the leading provider of business-ready Product Lifecycle Management (PLM) solutions, helps OEMs shorten development cycles, accelerate product innovation and improve bottom-line profitability. Omnify's commitment to customer success has resulted in a unique solution that is quick to implement, easy to use, and provides an open integration platform built on the Microsoft .NET Framework. Omnify is well-known for superior customer service, delivering outstanding training, development and support with a team of experienced technology professionals. Omnify is acknowledged as an industry leader, winning such honors as START-IT Magazine's Hottest Companies for three consecutive years, Power of Partnerships, Technology and Business, and Top 50 Technologies awards, as well as Manufacturing Business Technology's Top 40 Emerging Vendors and Kinetic Information's Process Innovation Award. For additional product information, including pricing, please call 978-988-3800, email info@omnifysoft.com or visit www.omnifysoft.com.

"Omnify" is a registered trademark of Omnify Software. Any trade, product or service name referenced in this document using the name "Omnify" is a trademark and/or property of Omnify Software. All other trade, product, or service names referenced in this release may be trademarks or registered trademarks of their respective holders.